The Influence Of Technology On Hospitality Firms Essay

The Influence Of Technology On Hospitality Firms - Essay ExampleThe cordial reception industry is a truly wide and far r severallying industry that covers many businesses and people. It has been defined as including hotels, restaurant, and all facilities that provide shelter, food, and early(a) services to people away from home. Hence, there is an grasp of the grand scale of facilities that are covered within the hospitality industry. This article go forth assess the role that technology has played in ensuring that this industry has continue to be effectively managed (Barrows & Powers, 2009). Technology in the Hospitality Industry The hospitality industry has for a long time been slow in adopting technology. Due to its gauzy nature, the hospitality firms have always been more interested in enhancing interpersonal contact with their clients rather than having technology do the same for them (Jones, 2008). The need to ensure that the clients nab that personal touch has seen the hospitality industry get the description of being low tech and high touch. Jones argues that the human interaction has remained of paramount wideness in the hospitality industry (Jones, 2008). However, there has been a move towards the adoption of Information Technology (IT) within this industry. Several benefits can be achieved from the adoption of technology within the hospitality industry. ... Additionally, technology can be helpful to employees who deal with clients to customise the whole interaction process (Jones, 2008). This means that the hospitality firm will still be within its paramount goal of enhancing inter-personal contact with the clientele. Conversely, in this case, the technology will come in to enhance the whole experience fashioning it more pleasant to the client. As a result, this will be helpful in ensuring that the firm gets a return customer. On the other hand, the customers will withal benefit from the adoption of technology by the hospitality firm. In e ssence, they will be in a position to use technology independently to customize service delivery, and his/her delight (Jones, 2008). This means that there are cases when the customer who is known to frequently use the services of a hospitality firm gets to enjoy a form of special treatment whenever they visit the firm. The Ritz Carlton, for example, has a service, which allows it to handle sudden and unexpected demands of a client. This also includes arranging to have the clients preferences of food, and other services such as entertainment provided whenever the client has visited the hotel (Jones, 2008). The emergence of the Web 2.0 has been a great process on the habits of tourists. It has a tremendous amount of influence on the manner that they plan and consume travel related products (Fuchs et al, 2012). This means that there is a lot of potential to involve the internet in the hospitality industry. A travelling agency can take advantage of this fact to place all its packages o nline. With different destinations, as well as the costs of each package, a client will go through all this information, and then settle on what they think suits them. All this can easily